Paulina Fitzner-Trocińska
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Paulina Fitzner-Trocińska
- Current 7 years and 11 months, since Jul 2018
Associate Advisor
DEBA (Deutsche Employer Branding Akademie)
Part of the cultural analysis team • Facilitator for employee focus groups in Poland • Expert on (change) communication
- Current 9 years and 11 months, since Jul 2016
Online Business Beraterin I Online Marketing Spezialistin
Communication and Employer Branding Paulina Fitzner-Trocińska
• Brand building • Lead generation • Marketing and Sales strategy • Funnel marketing • Product development • Content creation • Strategic advice for solopreneurs on business development in social media/online channels and development/sale of digital products
- 4 years and 2 months, Oct 2014 - Nov 2018
Head od Relations
IACL (International Association for Communication and Leadership)
• External and internal communication • Supervision over key communication and marketing projects • Brand management • Stakeholder relations • Content creation and management • Media work/PR
- 11 years and 8 months, Nov 2002 - Jun 2014
Marketing Manager
Hella Polska Sp. z o.o.
· Development and delivery of complex marketing & communication projects (B2B, B2C, internal) · Planning and strategy · Budget setting and management · Developing communication campaigns · Managing external suppliers · Managing range of communication channels · Organizing nad management a range of events · Content creation & management · Visual identity and brand management 02.2007 – 04.2007 Hella Asia LTD, Singapore • Advisory function on strategic marketing projects for various sales channels
- 4 years and 4 months, May 1998 - Aug 2002
Account Executive
Just Sp. z o.o.
· Conception and implementation of cross-media campaigns, product advertising and promotions (online/offline, B2B/B2C, radio/TV/print advertising) · Budgeting and controlling · Supervising and evaluating of team work
Ausbildung von Paulina Fitzner-Trocińska
- 7 months, Feb 2012 - Aug 2012
PR Academy London
CIPR Internal Communication Diploma (CIPR= Chartered Institute of Public Relations)
- 9 months, Oct 1997 - Jun 1998
Public Relations
Warschauer Universität
Aufbaustudium
- 3 years and 11 months, Sep 1993 - Jul 1997
Marketing und Verwaltung
Private Hochschule für Business und Verwaltung
Sprachen
Polish
C2 (Verhandlungssicher / Muttersprachlich)
German
C1 (Fließend)
English
C1 (Fließend)
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