Alisson Cardenas P.

• Led planning and execution of go-to-market and marketing strategies for international product launches in cooperation with cross-functional teams. • Managed full product lifecycle from development to market introduction, ensuring alignment with market needs and regulatory requirements. • Drove portfolio strategy and lifecycle management for maximum impact. • Create marketing materials, value propositions, and training programs to support the global sales force.

• Supported go-to-market strategy and product launch activities. • Conducted market research, competitive analysis, and KPI reporting to inform product and marketing decisions. • Developed and improved business performance dashboards for global management. • Created marketing content and sales enablement tools for internal and external stakeholders. • Assisted in sales training

•Organization of workshops and classes support•Organization of workshops and classes support

•Market and sales strategy execution •Pricing strategy, quotation development, and achievement of sales targets for specific markets •Coordination with internal and external stakeholders in South America and Europe •B2B client relationship management: Establishment and maintenance of relationships with key international clients

• Work and travel program during university holidays

• Disney International College Program (ICP) during university holidays