Aljona Tcherniavskaia

- Built, managed, and optimized performance marketing campaigns for large retailers in the US ($10M+ annually). Controlled media budgets, ROAS and CAC goals, and profitability targets. - Conducted data-driven analytical initiatives to identify growth opportunities across paid marketing channels, placements, and publishers. Built and optimized bidding and pricing processes for scale. - Recruited and managed marketing analysts.

- Drove new user growth in Mexico, Philippines, India, and Kenya through large-scale performance marketing campaigns on Facebook, Google, TikTok, Twitter, and local ad networks ($5M+ annually). - Managed media budgets and controlled key performance growth metrics, such as CAC, LTV, ROAS, and credit quality. - Led campaign performance analysis, audience segmentation, campaign optimization, and test plan development across all paid and organic marketing channels.

- Established global SEO strategy and website localization guidelines for APAC and EMEA. Oversaw technical SEO for international sites. Led SEO strategy for Baidu.- Created marketing localization guidelines for linguists and project managed event, ABM, webinar, and email localization. - Managed localization of international paid campaigns for LATAM, EMEA and APAC, as well as linguistic testing and optimization. - Created QA testing workflows and oversaw international site launches with engineering teams.

- Responsible for collaboration with local marketing teams, international marketing budget planning, and allocation ($1M+). - Developed, localized, and scaled international paid marketing campaigns in 15 markets. - Responsible for QA, localization, localized internal search quality, SEO, SEM, and product management for Houzz Germany and Russia. - Oversaw site launches. - Global liaison between data science, data ops, growth, and international teams. - Managed localization and QA workflows for mobile & web.