Allan Edwards

Strategic communications for technology and financial services leaders through expert counsel and fractional support.

Focussed on SaaS for financial services, developing messaging, communication strategy, thought leadership campaigns and leading execution across paid, owned and earned media. Led crisis comms planning, counsel, and media relations, including liaison with legal advisors. I coached our team to deliver senior-level guidance and media training to clients. Clients: M&G Plc., Scottish Widows, Acin, Arton Capital, Asurafin, Cynergy Bank, Embark Group, Kore Labs, The Open Network (TON), Unlimit and Volt

Media and analyst relations for enterprise infrastructure and SaaS businesses, from early stage and scale ups, to global leaders. Clients included: Applovin, Avast, Audio Analytic, Blackline, Brocade Networks, Cisco, IBM’s BlueWolf, Express VPN, Freshworks, QinetiQ, Johnson & Johnson, Oracle NetSuite, Taulia, Paysafe (Cryptocurrency division), Pure Storage, Rambus, Siemens Enterprise Communications, SanDisk, Quantum storage, Ubtech and Zayo.

Direct clients alongside long term engagements as a contractor. Projects included a master class technical article series for Fluke Networks. Communications strategy, go-to-market strategy, messaging, and communications frameworks for a series of start-ups.

Leading technology and professional services accounts from London, plus delivering regionally as part of the wider Ogilvy network on global accounts. Clients included: Docusign, Emulex, Infortrend, Kern & Sohn, Genpact, IBM, LexisNexis, Proofpoint, Savvis, SGI, and Volvo.