Amalendu Hajraa

Angestellt, Head of UX - APAC, DV SIGNAGE

Mumbai, India


UX/UI Design
UX Research
User Experience Design
UX for Innovation Hubs
UX for Mobile and Desktop


Professional experience for Amalendu Hajraa

  • Current 5 years, since Oct 2018

    Head of UX - APAC


    Managing and creating user experiences for experience centres for India based clients of DV Signage, UK. Designing experiences for the “Ernst & Young Wavespace, Mumbai” ( and “Accenture Innovation Hub, Mumbai” ( are my primary work where I design solutions based on Augmented Reality, Virtual Reality, Voice and gesture UX for Robotic contents along with traditional Web and Mobile app UX.

  • 1 year and 5 months, May 2017 - Sep 2018

    Independent UX Consultant

    Independent UX Consultant

    Responsibilities: - UX Design - Agile UX - Usability Testing - Heuristic Evaluation - A/B Testing - Visual Design - UX Research - Story Boarding - Persona Creation - Information Architecture - Interactive Prototype or PoC - Low/Hi-fidelity wireframes

  • 1 year and 10 months, Jul 2015 - Apr 2017

    Head of Design

    Pepperfry.Com, India’s No. 1 Furniture E-Commerce

    • Decreased the number of clicks for buying a product by 40%. • Decreased the man-hours required for creating internet marketing banners by 70%. • Decreased the man-hours required for creating designs for daily marketing emailer by 50% by introducing template based system. - UX Definition - UI Design - User Research - Brand Design - Project Management in Agile - Team Management - Branding Collaterals Management - Usability Testing - Agile UX

  • 8 years and 10 months, Sep 2006 - Jun 2015

    Founder and CEO


    I founded my own Web and Mobile app development company Web2UI in September 2006 after resigning from Debono Ltd. In my company I mainly worked as the UX/UI head for many mid and small sized companies of the IT and ITES industries in US, UK, Europe and Australia.

  • 1 year and 6 months, Mar 2005 - Aug 2006

    UX/UI Team Lead

    Debono Ltd. UK, Strategic partner of S&P500, UK

    Joined here as the head of designs and deciding the final User Interaction of the which is now acquired by the famous and mutual fund of the portal is designed by me. Other than S&P, other clients that I worked for at Debono Ltd. were Citibank, Financial Times, Yahoo Finance etc.

  • 6 months, Sep 2004 - Feb 2005

    UI Leam Lead

    Gamma Software Solutions

  • 1 year and 8 months, Jan 2003 - Aug 2004

    Junior Designer to UI Design Leam Lead

    Intrasoft Technologies

  • 6 months, Jul 2002 - Dec 2002

    Junior UI Designer

    Fortune Web Solutions Pvt. Ltd.

Educational background for Amalendu Hajraa

  • 1 year and 9 months, Apr 2001 - Dec 2002

    Multimedia and Web Design

    Micro Pro

    - Image Editing - Web Design - HTML - Video Editing - Motion Graphics

  • 2 years, Apr 1999 - Mar 2001


    West Bengal Council of Higher Secondary Education


  • English

    First language



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