Amalendu Hajraa

Basic

Angestellt, Head of UX - APAC, DV SIGNAGE

Mumbai, India

Skills

UX/UI Design
UX Research
User Experience Design
UX for Innovation Hubs
UX for Mobile and Desktop

Timeline

Professional experience for Amalendu Hajraa

  • Current 3 years and 8 months, since Oct 2018

    Head of UX - APAC

    DV SIGNAGE

    Managing and creating user experiences for experience centres for India based clients of DV Signage, UK. Designing experiences for the “Ernst & Young Wavespace, Mumbai” (https://wavespace.ey.com) and “Accenture Innovation Hub, Mumbai” (https://goo.gl/U1Xch9) are my primary work where I design solutions based on Augmented Reality, Virtual Reality, Voice and gesture UX for Robotic contents along with traditional Web and Mobile app UX.

  • 1 year and 5 months, May 2017 - Sep 2018

    Independent UX Consultant

    Independent UX Consultant

    Responsibilities: - UX Design - Agile UX - Usability Testing - Heuristic Evaluation - A/B Testing - Visual Design - UX Research - Story Boarding - Persona Creation - Information Architecture - Interactive Prototype or PoC - Low/Hi-fidelity wireframes

  • 1 year and 10 months, Jul 2015 - Apr 2017

    Head of Design

    Pepperfry.Com, India’s No. 1 Furniture E-Commerce

    • Decreased the number of clicks for buying a product by 40%. • Decreased the man-hours required for creating internet marketing banners by 70%. • Decreased the man-hours required for creating designs for daily marketing emailer by 50% by introducing template based system. - UX Definition - UI Design - User Research - Brand Design - Project Management in Agile - Team Management - Branding Collaterals Management - Usability Testing - Agile UX

  • 8 years and 10 months, Sep 2006 - Jun 2015

    Founder and CEO

    Web2UI

    I founded my own Web and Mobile app development company Web2UI in September 2006 after resigning from Debono Ltd. In my company I mainly worked as the UX/UI head for many mid and small sized companies of the IT and ITES industries in US, UK, Europe and Australia.

  • 1 year and 6 months, Mar 2005 - Aug 2006

    UX/UI Team Lead

    Debono Ltd. UK, Strategic partner of S&P500, UK

    Joined here as the head of designs and deciding the final User Interaction of the www.funds-sp.com which is now acquired by the famous www.morningstar.com and mutual fund of the portal is designed by me. Other than S&P, other clients that I worked for at Debono Ltd. were Citibank, Financial Times, Yahoo Finance etc.

  • 6 months, Sep 2004 - Feb 2005

    UI Leam Lead

    Gamma Software Solutions

  • 1 year and 8 months, Jan 2003 - Aug 2004

    Junior Designer to UI Design Leam Lead

    Intrasoft Technologies

  • 6 months, Jul 2002 - Dec 2002

    Junior UI Designer

    Fortune Web Solutions Pvt. Ltd.

Educational background for Amalendu Hajraa

  • 1 year and 9 months, Apr 2001 - Dec 2002

    Multimedia and Web Design

    Micro Pro

    - Image Editing - Web Design - HTML - Video Editing - Motion Graphics

  • 2 years, Apr 1999 - Mar 2001

    Commerce

    West Bengal Council of Higher Secondary Education

Languages

  • English

    First language

Interests

Film-Making
Sculpture

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