Amanda Mailer
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Amanda Mailer
- Bis heute 17 Jahre und 5 Monate, seit 2008
Copywriting & Marketing
Copywriting & Marketing
- English ↔ German localisation and copywriting for website, press releases, print and electronic advertisements, advertorials, brochures, flyers and corporate newsletters. - Blog and online social media marketing (e.g. Twitter, Facebook and YouTube) dealing with technical subject matter. - Planning and implementation of international marketing initiatives including PR, media and events.
- 2007 - 2008
Assistant Brand Manager - Fosters
ASC Fine Wines
- Develop and execute brand strategies, marketing, promotions and budget plans for the Fosters wine group portfolio for Greater China. -Coordinate PR and events for the brand by providing briefs, budget and support to Event & Communications teams for advertising/winery events in each region. - Manage brand developments including pricing, vintage, labelling, inventory levels and product allocation management.
- 2006 - 2007
Marketing Coordinator
AustCham Shanghai- Australian Chamber of Commerce Shanghai (Shanghai, China)
- Manage corporate identity through direct mail (electronic/print), advertising (web/print), fostering media relations, writing press releases and regular contributions to business publications. - Coordinate events from conception, negotiations, promotion to execution, including the Australia China Business Forum, Ambassador Briefings, industry panel dialogues and press conferences. - Business development involving Member client liaisons, negotiating strategic partnerships and sponsorship.
- 2003 - 2006
Assistant Manager
Sunglass Hut International (Melbourne, Australia)
- Supervised store and trained team associates to identify and satisfy customer needs, while consistently exceeding sales targets. - Responsible for strategic product placement and merchandising, in addition to discretion in negotiating product packages on an individual basis.
- 2005 - 2005
Programs Promotions/Media Assistant
City of Casey, City Council Aged Services Department (Melbourne, Australia)
- Responsible for an independent project to craft promotional media for the advertisement of a ‘Positive Ageing’ lifestyle, in consultation with council members. - Handled creative conception, project co-ordination, photography, client and media personnel liaisons, briefs and copywriting.
Ausbildung von Amanda Mailer
- 3 Jahre, Okt. 2009 - Sep. 2012
International Business
Nuremberg Institute of Technology
Global Strategic Management; Business to Business Marketing; Global Brand Management; Cross Cultural Marketing
- 7 Monate, Jan. 2006 - Juli 2006
Chinese Language
Fudan University (Shanghai, China)
Intensive Chinese Language Program
- 3 Jahre und 7 Monate, Jan. 2003 - Juli 2006
Media and Communications
University of Melbourne (Melbourne, Australia)
Strategic Marketing; Professional Writing; Marketing Communications; Chinese Language
Sprachen
Englisch
Muttersprache
Chinesisch
Gut
Deutsch
Fließend
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