Amanda Scomparim Port

Position held in the Technology Area of Education's Department focused on technological projects. - Data analysis and setup of PowerBI reports based on education public data; - Management and setup of the official website of Campinas Municipal Government (Drupal); - Management and planning of available tech assets in the municipality; - Monitoring softwares of public education management with the responsible development team; - Creation of relevant graphics and artwork (Adobe Premiere and Photoshop);

Private company and franchise network in the photovoltaic energy sector. - Setup and optimization of paid media campaigns for the headquarters and franchisees - Google Ads and Meta Ads; - Market analysis and branding strategies for the headquarters and franchisees; - Reports confection based on data analysis; - Strategy and planning marketing campaigns; - Platforms integration, UTM tracking setup (Google Tag Manager); - Control of marketing budget and campaigns budgets; - General assistance in marketing.

Private company specialized in financial investment and wealth advisory services, affiliated by XP Inc. - Setup and optimization of paid media campaigns - Google Ads, LinkedIn Ads, Twitter Ads, and Meta Ads; - Strategy of marketing 360° campaigns + lead generation + branding; - Platform integration, UTM tracking setup (Google Tag Manager); - Reports confection and presentation based on data analysis (Google Data Studio); - Development of digital strategies for Social Media; - Content for ads campaigns;

Marketing agency with B2B and B2C clients. Key clients: Nice, Tegola Canadense (TC Shingle), Imovelweb, Formica, Mavalério & Wilton, CPQD and Colibri. - Content planning and digital marketing strategy (Newsletters, Email Marketing, Landing Pages and Thank You Pages); - Marketing B2B and B2C strategies with Inbound Marketing (RD Station and HubSpot); - Branding campaigns for clients; - Writing content for marketing campaigns and social media; - Reports based on data analysis; - Setup of inbound automations

Marketing agency with B2B and B2C clients. Key clients: Continental, ADM Nutrition Solutions, Frutap, Webby and Solito Alimentos. - Setup and optimization of paid media campaigns - Google Ads and Meta Ads; - Lead generation and branding campaigns strategies; - Planning of B2B and B2C campaigns with Inbound Marketing (RD Station); - Platform integration, UTM tracking setup and Pixel installation; - Reports based on data analysis (Google Data Studio); - Writing content for ads campaigns.

Mixed economy company that develops software and technological solutions for public management and municipal governments in Brazil. - Endomarketing; - Press relations (press releases and internal agendas); - Writing content for online and offline media; - Scriptwriting for corporate videos; - Recording materials and interviews in Portuguese and English; - Video/graphics editing using Adobe softwares (Adobe Premiere Pro, Adobe Photoshop and Adobe Audition); - Planning company events.