Melissa Joy
Skills
Timeline
Professional experience for Melissa Joy
- 2 years and 1 month, Jun 2022 - Jun 2024
Online Marketing Werkstudent- EU
Audible GmbH
Werkstudent at Audible (Amazon), supporting Paid Search & Affiliate Marketing across EU (DE, FR, IT, ES, UK). Worked with Google & Bing Ads to improve ROAS, CTR & CVR. Led keyword research, A/B testing & ad copy optimization. Managed campaign tracking, affiliate reporting, and localization for EU markets. Collaborated cross-functionally & volunteered in community initiatives.
- 2 years and 6 months, Feb 2018 - Jul 2020
Operations Portfolio Specialist (Nielsen Market Research- US operations)
Tata Consultancy Services (TATA Group)
Worked in the Nielsen Retail Market Research account for North America, supporting Fortune 500 clients like Sanofi, Johnson & Johnson, and Coty. Managed POS data-driven databases, led category consulting, supported product launches, and drove data migration to cloud platforms. Delivered strategic insights and custom solutions, recognized with multiple awards for excellence in CPG/FMCG consulting and data operations.
Educational background for Melissa Joy
- 2 years and 6 months, Apr 2022 - Sep 2024
M.A. International Marketing and Media Management
HMKW University of Applied Sciences for Media, Communication and Business
Languages
English
C1 (Fluent)
German
B1-B2 (Good)
hindi
C1 (Fluent)
malayalam
C1 (Fluent)
tamil
B1-B2 (Good)
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