Amke Kirschner

• Leading a team of 7 marketing experts responsible for global communication campaigns • Responsible for CMO-driven projects, e.g. Marketing Automation Strategy • Steering global campaign implementation with international stakeholders • Responsible for concept and delivery of hybrid and digital formats • Responsible for global Marketing Communications Budget

• Leading a team of 10 marketing managers • Responsible for the global event marketing budget • Developing and implementing Marketing concepts for complex products and B2B product campaigns • Planning, implementing and controlling international Marketing strategies • Responsible for the company wide event marketing strategy for internal and external events

• Planning and implementing tradeshows for Financial institutions-, retail-, digital- and travel- sales • Develop and implementing cross-partner/POS B2C campaigns with 360° approach • Media strategy and media planning of above-the-line campaigns • Responsible for junior employees and working students

• Marketing: Consumer analysis and behavior • Marketing communication & promotion • Introduction into mass media • Fundamentals of communication • English business writing

• Eventmanagement • Internationales Marketing • Public Relation • Planung und Durchführung von Kommunikationskampagnen • Interkulturelle Zusammenarbeit • Professionelle Projektarbeiten • Krisenmanagement • Research