Amy Hecht

- editing, integrating, and customizing digital content in content management systems for websites, apps, and newsletters - quality assurance of website, app, and newsletter content to ensure consistent and target-audience-appropriate communication across digital channels - setting up selection options for newsletter distribution - creating and maintaining manuals to build and transfer knowledge within the team

- responsibility for product management and social media marketing for the brand "Yogurette" - development of communication and advertising measures - coordination of marketing activities through close cooperation with internal and external stakeholders - implementation and evaluation of qualitative and quantitative market research - conceptual and visual redesign of the Amazon Brand Store to optimize brand presence

- design and maintenance of landing pages, including SEO measures and performance analysis of the website and LinkedIn (via Google Analytics, Google Search Console, XOVI, and Semrush) - project management for the development of a diversity index and implementation of market and competition analyses - design and integration of interactive website graphics with Contentbird-Convert

- development of a new brand identity for the department - contribution to the management of change projects with internal and external stakeholders - drafting a brand strategy for TUI Group Security including design options

- support in defining a TUI-wide security standard for office buildings - support in the development of a TUI-wide security standard for business trips - definition of a new brand identity, including the development and implementation of a quantitative and qualitative research approach to determine the team's mission statement

Various jobs, including - cleaning of buildings - farm work - babysitting

Grade: 1,2 Thesis: Diversity-Marketing for FMCG Brands - An Analysis of the Potential and Success Factors on Social Media (career orientation in digital marketing)

Emphasis on the application of marketing methods with a focus on data-driven market research, international brand management and online and social media marketing

Grade: 1,0

Grade: 1,9 Member of the student initiative for sustainability ‘act.’ Thesis: Saudi Arabia as a destination for a German tour operator - Analysing the potential for TUI based on selected Asian destinations (career orientation in international tourism management, destination management, and onlin