Ana Maria Fernández Rivas

Update and maintenance of the website content with IT. Development of marketing actions. Design of the labels, packaging, brochures and POS materials of the AFINITICA brand. Preparation of B2B product concepts for AFINITICA. Analysis of the market position of AFINITICA as a B2B company. Project management for customer product launches. Customer consulting. Coordination of the different departments. Training of marketing interns.

Presentation of product launches and new brands. Analysis of the Spanish market. Design of the local content for trade magazines and brochures. Management of events in clients. Calculation of promotions, design and implementation of new tools for the sales area. Creation of the campaigns of the telemarketing team. Design of POS materials, control of the inventory and visual merchandising guidelines.

Responsible of the operative management of in-store projects (shop in shops) in Spain and Portugal as part of an international project. Elaboration of planograms. Organitation of the events in clients. Further duties: set up of sales tools as price lists, development of visual merchandising guides based on the international indications and design of shop windows.

General support in the daily activities to the Marketing department of literature division. Presentations and materials for new best-sellers launches. Market analysis of the Spanish literature market.