Ana Sofia Salinas Cantu

I specialized in Tableau to create dashboards and reports that conveyed complex data insights. By analyzing customer behavior, marketing campaigns, and omnichannel processes, I ensured that data was well-structured and easy to understand. I prepared and cleaned large datasets using SQL and Excel for high-quality visualization. Collaborating with cross-functional teams, I developed user-friendly visualizations that supported decision-making. I analyzed Python using various libraries.

I specialized in creating dashboards in Tableau and later Power BI for better decision-making. I translated complex data insights into actionable recommendations for non-technical stakeholders. I prepared and cleaned datasets using SQL, Tableau Prep, and Power BI, employing DAX for accurate analyses. Using Python and R, I conducted statistical analyses and developed predictive models to identify trends supporting data-driven decisions. I also managed EHS systems to ensure compliance and optimize reporting.