Anand Ramakrishnan

Anand heads Content and Digital Marketing globally for HCL Technologies. He is also responsible for Hcltech.com.engineering.

As the Director, Global Marketing, Anand was responsible for all marketing at Marlabs, including corporate marketing, field marketing, communications, market research and inside sales. Within 6 months of joining, Anand led a rebranding initiative that repositioned the 19 year old Marlabs brand in the new global IT services landscape, with a new corporate visual identity. He also launched a brand new website, with mostly new content.

India South Asia marketing leader for IBM Global Business Services, the largest consulting business in the subcontinent. Anand led the overall thought leadership messaging and demand generation (digital, events, BTL) for the business, working with various agencies..

As the marketing leader for Insurance, Healthcare and Life sciences BU -- a large business unit in Infosys Technologies -- I was responsible for planning, organizing, budgeting and managing all marketing functions to achieve unit growth and visibility while ensuring a consistent marketing message and positioning.