Anastasia Batraeva

Developing and calculating OKR metrics considering their defining drivers Conducting regular reviews of metric dynamics and adjusting monitoring based on the results (Big Query, Looker Studio) Generating and prioritising hypotheses using the impact-effort method Testing new features through roll out methods Collaborate with developers to understand technical requirements and constraints, aligning product roadmap with technical capabilities and constraints

Implemented and optimised Key Performance Indicators (KPIs) for branding campaigns across social media platforms, resulting in 20% enhancement in Return on Investment (ROI) through ongoing analysis of campaign performance and iterative experiments. Spearheaded initiatives that contributed to a significant increase in Engagement Rate to 1.7%, enhancing overall brand performance

Researched media consumption habits and behaviors of target audiences via third-party research tools ( desk research) Extracted creatives (Palomars, ICreative) Analyzed marketing strategies of competitors (Pivot tables) Was involved in the development of media plans Created market research presentations and graphics to relay overall marketing strategies to upper management.

MSU is the highest-ranked university in Russia, with a consistent position within the global top 150 of the QS World University I have got both Bachelor and Master degree in the History department. Specialize in modern and contemporary history of Europe and America.