André Heinrich


Angestellt, Verkaufsleiter Detailhandel, Coca-Cola HBC Schweiz AG

Zurich, Switzerland


Strategic Analysis & Planning • International Business & Commercial Development •
Sales & Marketing Concept Development • Product Development & Launch •
Team Building & Mentoring • Key Account Acquisition & Management
Key Account Management
Strategische Planung
Online Marketing
Digital Business Development
Market Research
Social Media Marketing
International Business Development
Marketing and Sales Leader
Builder of Business and Brands


Professional experience for André Heinrich

  • Current 1 year and 1 month, since 2021

    Verkaufsleiter Detailhandel

    Coca-Cola HBC Schweiz AG
  • 2017 - 2019

    Director Sales & Markets

    MCH Group AG

    Managing strategic product development and driving innovation agenda. Driving force for innovation and acquisition of large key accounts and partnerships. Lead Sales Team Swiss and Europe Markets.

  • 2015 - 2016

    Sales Director

    Hilcona AG Fürstentum Lichtenstein

    Developing and implementing customer strategy for Swiss market. Lead preperation and execution of business plans in Swiss retail market. Driving innovation in customer business to develop a strong & powerful market-oriented organization.

  • 2013 - 2014

    Regional Sales Director Asia Pacific

    Aryzta Food Group

    Formulating and executing strategic business plans, new business acquisition in APAC region. Successful market entry in Singapore and Jakarta, successful POS management, innovation and category leadership. Bolstered performance of sales team, introducing effective sales tools and processes. Initiating and Implementing several productivity improvements, developing account and territory planning methods.

  • 2011 - 2013

    Managing Director Australia

    Aryzta Food Group

    Defined and led overall direction of entire Australian market including establishment and monitoring of strategic plans, and effective development and management of key accounts and supply partnerships. Identified and secured new commercial opportunities. Drove growth across business activities. Managed all P&L. Mitigated company risks. Advised management on resolving complex issues. Motivated and led employees and group members. Acted as bridge between company and Aryzta Group in Europe and APAC.

  • 2007 - 2011

    Sales Director Switzerland

    Aryzta Food Group

    Organized and led national field sales force through all relevant channels in Swiss Market. Designed and directed strategies and business plans for retail, food service and wholesale accounts. Recruited, hired, developed, motivated, and led 65 employees. Managed all country P&L. Expanded sales team from 30 to 65 employees, successful change management, implemented new sales concepts and tools, and created new training concepts.

  • 2005 - 2007

    National Key Account Manager

    Coca-Cola HBC Switzerland

    Designing and executing strategic business plans for largest key accounts Swiss market. Continually achievement of all Key Account business plans ensuring excellent POS execution.

  • 2001 - 2005

    National Key Account Manager

    Nestlé Schweiz

    Managing national retail customers. Leading preperation, negotiation, execution of business plans. Pushing, developing and executing pricing decisions, distribution und promotion concepts.

  • 1997 - 2001

    Sales & Marketing Director

    Elco AG
  • 1993 - 1997

    Head of Product Management

    Weka Verlag AG

Educational background for André Heinrich

  • ZHAW School of Management and Law


  • German


  • English


  • French



Austausch von Ideen
FMCG Insights
Inspirierende Kontakte

Browse over 20 million XING members