Andre Theus

I am consulting for technology companies and can help with product positioning and messaging, marketing strategy, marketing and sales materials, market and competitor analysis, and marketing programs (especially SEM and SEO campaigns). If you need marketing help, please get in touch with me.

- Integral player for product positioning and messaging, marketing and sales materials, market and competitor analysis, and customer intelligence. - Wrote, designed, and implemented web copy, written collateral, email nurturing, landing pages, videos and contributed to our corporate blog. - Developed and storyboarded sales product demo, created other sales enablement tools, and lead training activities for customer facing teams.

- Launched and managed RightScale's organic and paid search programs from the ground up. Both programs contributed significantly to RightSale's lead and sales pipeline. - Selected and managed agency to work on search marketing programs. - Established RightScale's Conversion Rate Optimization (CRO) program from the ground up to improve visit-to-lead conversion rates.

- First marketing hire. Managed website re-design to better communicate RightScale's position in an early rapidly growing market. Selected and managed external agency, and worked together with the CEO on new positioning and messaging. - Managed RightScale's event programs and launched multiple online marketing programs from the ground up. - Established RightScale's marketing tracking systems which is the backbone for all marketing success metrics.

- Drove qualified website traffic to grow direct selling channel. - Managed multiple online marketing programs (paid search, organic search, email campaigns and display advertising). - Wrote, designed, and implemented web copy, written collateral, email campaigns, landing pages and micro-sites.

Storyboarded and designed numerous landing pages, micro-sites and display banners ads.

- Helped founder and CEO to start the company from the ground up and onboarded first team members. - Managed offshore software development team. - Developed initial marketing and sales materials.

Managed the GoToMyPC and GoToMeeting online affiliate programs.

Maintained Citrix Online's MarCom website.

Designed and built landing pages, micro-sites and display banner ads.

- Developed and built entire websites for clients. - Designed and built landing pages, micro-sites and display banner ads. - Built a Content Management System (CMS).