
Marta Blanco
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Marta Blanco
- 1 Jahr und 7 Monate, Nov. 2016 - Mai 2018
Senior Marketing and Brand Manager
Move24 Group GmbH
Development of the brand strategy, brand plans, and go-to market strategies. Monitoring of market trends and competitors’ activities to identify key issues and opportunities. Overseeing of marketing and advertising activities to ensure consistent marketing channels. Analysis and synthesis of performance data, and take appropriate, agile action based on findings Responsibility for the performance of the online and offline marketing channels such as SEA, FB adverting and TV.
- 1 Jahr, Dez. 2015 - Nov. 2016
Senior Marketing and Brand Manager
Kreditech Holding SSL GmbH
Leading of global marketing strategies and actions aligned to the brand, brand advertising, market research and actions defined in the country marketing support outputs. Development and alignment of online and offline marketing strategies. Development of strategies with regard to customers, pricing and promotion. Development and execution of the brand strategy. Development and monitoring of social media strategies. Analysis and interpretation of data and statistics. Active sales support.
- 11 Monate, Feb. 2015 - Dez. 2015
Offline Marketing Coordinator
Kreditech Holding SSL GmbH
Development of marketing strategies for the launch of different products in various countries, such as Mexico, Spain or Poland. Improvement of the CPAs. Controlling of the offline marketing department budget. Estimation and adjustment of costs and sales. Improvement and alignment of the offline and online performance. Analysis of the performance of the campaigns using media tools. Management and establishment of relations with the suppliers.
- 1 Jahr und 9 Monate, Apr. 2014 - Dez. 2015
Marketing and PR-Manager
Kreditech Holding SSL GmbH
Create press releases about the company and financial education. Coordinate and manage events such as the financial week in Mexico. Control the image of the company in social media networks. Implementing communication plans to increase brand awareness and recognition for the organisation. Assist in offline and online campaigns (Social media campaigns, SEO) Social Media Strategy SEO performance and content. Managing and development a content calendar.
- 11 Monate, Apr. 2014 - Feb. 2015
Financial Advisor and Business Development Manager
Kreditech Holding SSL GmbH
Control all the KPIs of Mexico such as the number of loans, ROI, COGS, etc. and find strategies to reduce the cost and unpaid loans. Managing, defining and controlling the KPIs of the Customer Care Team. Conducting market research to suggest new business opportunities.
- 3 Monate, Feb. 2014 - Apr. 2014
Lead Management Specialist
eKomi Ltd.
Coordination of sales development, sales executives and supervisors to determine which market segments prove to be the most successful. Evaluation of existing leads, organize and update customer database via Salesforce.
- 6 Monate, Sep. 2013 - Feb. 2014
Assistant in B2B and B2C
Wimdu GmbH
Customization of new leads and improvement of the quality of the offers. Review of new offers independently and place them online on the platform.
- 1 Jahr, Juli 2011 - Juni 2012
Business manager
Hidobla
Accounting of costs. Business development.
Ausbildung von Marta Blanco
- 1 Jahr und 10 Monate, Sep. 2011 - Juni 2013
B.Sc. + M.Sc. in Actuarial and Financial Science
Universidad de León
Financial economy, Financial strategy, Sector marketing, Business management, Theory of financial investment, Banking accounting, Controlling
- 3 Jahre und 10 Monate, Sep. 2008 - Juni 2012
B.Sc. + M.Sc. in Business Management and Administration
Universidad de León
Microeconomics, Macroeconomics, International trade and finance, Communication and publicity, Strategic and political business management, Econometrics
Sprachen
Spanisch
Muttersprache
Englisch
Fließend
Italienisch
Fließend
Deutsch
Gut
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