Marta Blanco

Angestellt, VP of Marketing, Movinga GmbH
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Online Marketing
Offline Marketing
Strategic Brand Management
Business English
Strategic Marketing
Business Development
Sales & Marketing
International experience
SEO
TV
Public Relations
SEA
analytical skills
Google Analytics
SPSS
Photoshop
Marketing communication
Microsoft Excel
Customer Relationship Management
Loyalty program
Pricing strategy
Business analysis
Wordpress
Direct Marketing
Google Adwords
Bing (Suchmaschine)
Facebook Advertising
International business
Growth Strategy

Werdegang

Berufserfahrung von Marta Blanco

  • Bis heute 6 Jahre und 8 Monate, seit Dez. 2018

    VP of Marketing

    Movinga GmbH
  • 8 Monate, Mai 2018 - Dez. 2018

    Head Of Marketing

    Movinga GmbH
  • 1 Jahr und 7 Monate, Nov. 2016 - Mai 2018

    Senior Marketing and Brand Manager

    Move24 Group GmbH

    Development of the brand strategy, brand plans, and go-to market strategies. Monitoring of market trends and competitors’ activities to identify key issues and opportunities. Overseeing of marketing and advertising activities to ensure consistent marketing channels. Analysis and synthesis of performance data, and take appropriate, agile action based on findings Responsibility for the performance of the online and offline marketing channels such as SEA, FB adverting and TV.

  • 1 Jahr, Dez. 2015 - Nov. 2016

    Senior Marketing and Brand Manager

    Kreditech Holding SSL GmbH

    Leading of global marketing strategies and actions aligned to the brand, brand advertising, market research and actions defined in the country marketing support outputs. Development and alignment of online and offline marketing strategies. Development of strategies with regard to customers, pricing and promotion. Development and execution of the brand strategy. Development and monitoring of social media strategies. Analysis and interpretation of data and statistics. Active sales support.

  • 11 Monate, Feb. 2015 - Dez. 2015

    Offline Marketing Coordinator

    Kreditech Holding SSL GmbH

    Development of marketing strategies for the launch of different products in various countries, such as Mexico, Spain or Poland. Improvement of the CPAs. Controlling of the offline marketing department budget. Estimation and adjustment of costs and sales. Improvement and alignment of the offline and online performance. Analysis of the performance of the campaigns using media tools. Management and establishment of relations with the suppliers.

  • 1 Jahr und 9 Monate, Apr. 2014 - Dez. 2015

    Marketing and PR-Manager

    Kreditech Holding SSL GmbH

    Create press releases about the company and financial education. Coordinate and manage events such as the financial week in Mexico. Control the image of the company in social media networks. Implementing communication plans to increase brand awareness and recognition for the organisation. Assist in offline and online campaigns (Social media campaigns, SEO) Social Media Strategy SEO performance and content. Managing and development a content calendar.

  • 11 Monate, Apr. 2014 - Feb. 2015

    Financial Advisor and Business Development Manager

    Kreditech Holding SSL GmbH

    Control all the KPIs of Mexico such as the number of loans, ROI, COGS, etc. and find strategies to reduce the cost and unpaid loans. Managing, defining and controlling the KPIs of the Customer Care Team. Conducting market research to suggest new business opportunities.

  • 3 Monate, Feb. 2014 - Apr. 2014

    Lead Management Specialist

    eKomi Ltd.

    Coordination of sales development, sales executives and supervisors to determine which market segments prove to be the most successful. Evaluation of existing leads, organize and update customer database via Salesforce.

  • 6 Monate, Sep. 2013 - Feb. 2014

    Assistant in B2B and B2C

    Wimdu GmbH

    Customization of new leads and improvement of the quality of the offers. Review of new offers independently and place them online on the platform.

  • 1 Jahr, Juli 2011 - Juni 2012

    Business manager

    Hidobla

    Accounting of costs. Business development.

Ausbildung von Marta Blanco

  • 1 Jahr und 10 Monate, Sep. 2011 - Juni 2013

    B.Sc. + M.Sc. in Actuarial and Financial Science

    Universidad de León

    Financial economy, Financial strategy, Sector marketing, Business management, Theory of financial investment, Banking accounting, Controlling

  • 3 Jahre und 10 Monate, Sep. 2008 - Juni 2012

    B.Sc. + M.Sc. in Business Management and Administration

    Universidad de León

    Microeconomics, Macroeconomics, International trade and finance, Communication and publicity, Strategic and political business management, Econometrics

Sprachen

  • Spanisch

    Muttersprache

  • Englisch

    Fließend

  • Italienisch

    Fließend

  • Deutsch

    Gut

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 22 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z