Dr. Andrea Kroll

ESL methodology and tools System modeling and architecture definition Processor specification Performance modeling and analysis

I am responsible for product definition and outbound marketing, like collateral material and press releases. JEDA products address issues in the relatively new electronic system level design market. So the target market as well as sales strategies for effective customer acquisition need to be defined. I work also directly with partners.

Product definition for Processor Development Automation tool CoWare Processor Designer. Working with engineering and customers to capture requirements. Inbound and outbound marketing efforts. Cooperate with other marketing manager to find synergy between products to reduce sales effort. Grew business from 500k to 4M in 3 years. Help acquire customer in major semiconductor companies like Intel, TI, Freescale, or Infineon. Help to work through legal agreements with partners and customers.

Support sales for CoWare Processor Designer Tools on the technical side. Support customer with evaluations of tools during pre-sales situation as well as do post-sales support. Work with R&D to resolve tools issues and bugs. I also did release testing as well as demo development for trade shows or customer visits.

Customer support and demo development for Synopsys System Studio product line. Responsible to work with R&D to do release testing and resolve tools issues and bugs. Develop and present tools demonstrations and slides for customer presentations and trade shows.

Communications