Dr. Andrea Volpago

Management of a team of key Account Managers in North East Area. Corporate market

Consultative sales activity over the existing customer base and trought new customer acquisitions with Vodafone full portfolio proposition.

Management and implementation of core clients portfolio. Ideation, design and management of digital advertising campaigns: websites network RCS, TABLET+MOBILE, digital PR, social network, CRM programs, BRAND REPUTATION analysis, digital solutions. Through this occupation, I am in direct touch with clients of every hierarchical level and their media center, as their unique point of contact to best meet their demand.

Ideation and management of all the web marketing campaigns for the company and for the clients (pay per click, search engine, banner, newsletter, DEM, mobile), social media marketing, market research, bench marking, business intelligence, client/CRM database management, P.R. management and press releases, organization of events and fairs, ideation and realization of communication materials. Commercial office support.

Strategic marketing plan rafting, new partnership research and implementation, management of the whole communication regarding “Guided Tours” and “Gift” products (catalogues, press trade and consumer, POP materials, Direct Marketing, displays, etc…), client/CRM database management, budget marketing allocation, off-line media campaign planning, P.R. management, event organization, supplier management, product distribution channel management, ideation and execution of the web marketing policies.

Marketing/Communication/Management Control/Database Management/ Analysis and market research/Administration/Economics Basis