
Dipl.-Ing. Andreas Kaepplein
Timeline
Professional experience for Andreas Kaepplein
- Current 4 years and 3 months, since Feb 2021
Vice President Commercial Operations
Epredia
Executive leader of EMEA commercial operations and Managing Director of 8 legal entities, including key business units FaTech and MM France. Strategic and tactical leadership of all activities including sales, distribution, technical service, customer service, application support, marketing, supply chain and operations (reagent manufacturing)
- 1 year and 8 months, Jul 2019 - Feb 2021
Sr. Director Commercial Operations EMEA
Epredia
Drove the complete transformation of the EMEA commercial organization including the optimization of the distributor footprint and strengthening the direct sales organizations to achieve above market growth rates. Evangelized growth through lean processes, technology deployment, KPI driven performance management, and synergistic culture creation. Built, mentored and fostered a top-talent leadership team throughout the organization.
Supporting the EMEA Commercial Operations team in their mission to improve patients lives through better cancer diagnostics.
Appointed to lead the divisional strategy development, product roadmap, business development as well as global commercial marketing, creating strong alignment across all functions of the division as well as Thermo Fisher Scientific. Delivered multiple new product launches and set pathway to new growth opportunities by putting the strategic focus on high growth areas like digital pathology and AI. Accountable for global strategy and product roadmap development and execution.
Held multiple marketing positions with increasing responsibility and focus on integrating global marketing strategies that exceeded organizational growth goals. Oversee daily directions on customer facing activities across all regions which included Direct Sales, B2B Sales, Business Development, Customer Care, Field Services, and Application Support.
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