Andreas RITTER

As part of the Global Senior Leadership Team, I am managing and mentoring a team of 50 employees across Omni-Channel-Marketing, Patient Recruitment and Clinical Relationships. I am accountable and oversee an eight-figured Revenue Stream as well as eight figured Marketing and Outreach budgets. In addition I am leading the international 'Top-of-Funnel' project to steer identification and implementation of innovative marketing approaches, tactics, platforms and onboarding of strategic partners.

Renamed Function into Sr. Dir. Consumer Marketing & Marketing Operations - EMEA. Please find details above.

Global Biosurgery Brand Team partner for Germany and Head of Business in GSA. Resoponsibility for optimizing OPEX and BOI and leading the Marketing and Sales Teams of 15 employees. Development of novel go-to-market strategies, implementing new sales structures and facilitating extensive transformation and change processes. Setting up of newly defined KPIs for strategic Brand and Product Management, development of B2C and B2B and establishment of Digital and Multi-Channel Marketing.

Manager Brands, Anticoagulation & Biosurgery and acting Brand Director Biosurgery in GSA. Professional representation and Portfolio Management, product launches as well as development of brand & marketing strategies including brand performance analysis, budget management, forecasting A&P, sales and LRP. The position required leadership competencies integral in ensuring optimal transversal coordination with Digital & Multi Channel Marketing, Market Research, Event- & KOL Management and PR project management.

Responsibility for medical devices in the fields of Orthopedics, Neurosurgery, Trauma Surgery, Gynecology, Heart- and Children’s Heart Surgery. Consultation with surgeons and surgical staff as well as performance of required trainings. Carried out market analysis, intra-operative monitoring, evaluation of procedures and analysis and assessment of studies and meta-analyses. In charge of preparation and negotiation of wholesaler contracting.

Medical Device Consultant for hospital business with responsibilities for the distribution of medical implants in the field of Neurosurgery, Trauma Surgery and Orthopedics. This involved carrying out contract negotiations with hospitals and handling their reimbursements. Beside those Key Account responsibilities, I prepared and organized regional conferences.

End of Study Internshiop in Product Management, Event Management and KOL Management. The experience and insights I gained in these departments assisted me in the completion of my Bachelor Thesis which covered the ‘Comparison of Sales and Promotional Activities in the field of Medical Devices and Pharmaceutics’.

Development of customer and demand-oriented financial concepts and individual investment plans, within the framework of financial consulting. Specialized in construction financing working in close cooperation with building sponsors and housing associations. Development of marketing strategies to optimize self-distribution and involvement in the congress organization (i.e. IFA).

Pharmacology, Anatomy, Physiology, Pathology, Endocrinology

Oriental Management, Chinese and International Business Law, Chinese Marketing, Chinese Culture and Business Practice

Intercultural Management, Change Management, Attendance Management, Innovation Management, Bachelor Thesis: ‘Comparison of Sales and Promotional Activities in the field of Medical Devices and Pharmaceutics’

Banking Management, Business Accountancy and Controlling, Economics, Personal-, Social- and Health Education, Customer Service

Military Service