Andreas Schimmelpfennig

to establish a new LED Lighting product line of "finished products" (instead of components) like LED Retrofits or LED streetlights and the new brand "Zenaro" with all actions behind. to develop a new Retailer/OEM customer structure in Europe

to establish Everlight as one of the major suppliers and brands for LED components in Europe. Build up of reasonable direct account and distribution customer base with all necessary actions behind. to develop a new employee structure from formerly 2 employees to 23 employees in Europe.

start to develop business with direct accounts and distributors for Everlight in Europe.

Marketing Product Group Leader (Components) for the suppliers Osram, Everlight, Liteon, Panasonic. Supplier Strategy, Price Negotiations, Forecasts, Review with suppliers, internal Margin and Forcast definition, Interface for all technical and commercial questions between Supplier-Sales-Customers, Key customer development, training of Sales, responsible for all promotion and press releases related to LED products. Definition of block pricing for all Sales. .