Andreas Sigl

Responsible for brand strategy and global sponsorship strategy development worldwide: • Developed ROI evaluation model for $500+ million USD global portfolio including Rio 2016 Olympic & Paralympic Games, Olympic Team Brazil, Columbia, Mexico and GB, UEFA Champions League, Africa Cup of Nations, NCAA Football, sporting ambassadors including Olympics Gold Medallists Usain Bolt and Sir Chris Hoy, Heisman Trophy and the City Football Group • Initiated partnership between TAG Heuer and NISMO for Le Mans

Responsible for developing, negotiating, implementing and operating Infiniti’s largest global brand & technical platform through Formula One program with Red Bull GmbH and Red Bull Racing: • Led sponsorship program generating $1.2 billion USD media value in 2013 resulting in + 60% brand opinion and efficiency investment saving of EUR50 million through owned/shared/earned media strategy

Responsible for global brand partnerships Bell & Ross, Cirque du Soleil and brand innovation of the Infiniti brand: • Directed multinational team co-located in US, Switzerland and Japan • Developed and implemented Nissan’s ‘first-ever’ global promotional platform with Cirque du Soleil

Responsible for bringing the challenger brand Infiniti to the toughest automotive luxury markets: • Led project through entire life-cycle: pre-launch out of Japan HQ, local start-up in CH, hiring and operationalizing business, established all customer touch points • Developed and implemented European challenger brand strategy, adapted by global HQ and implemented across regions, contributed to 5% of Nissan Group annual revenue in 2015

Responsible for digital marketing and social media for Nissan and Infiniti worldwide: • Restructured organization and built Center of Excellence in US to deliver higher quality interactive marketing services more efficiently to global Infiniti markets

Responsible for leading digital marketing, branding, acquisition and retention strategies for Audi: • • Redirected company funds to rebuild Audi US and Canada web sites to revitalize brand, resulting in doubled lead volume to retail network Developed ‘first-ever’ B2C online communication resulting in 250,000 subscriptions and 2.5 million digital touches in less than 12 months

Responsible for worldwide B2C & B2B advertising (traditional and digital) including strategic direction, creative briefing, localization and media strategy: • Received Intel Recognition Award for developing and implementing worldwide Y2K communication plan, saving $80 million on obligatory legal campaign

Responsible for regional B2C & B2B advertising (traditional and digital) including strategic direction, creative briefing, localization and media strategy: • Received EMEA Intel Recognition Award for developing and implementing ‘first-ever’ consumer mass media insert & web site and significant contribution to Pentium II Processor launch

Responsible for international marketing research and competitive analysis of AT&T products and services

Assisted Chairman of EBC Investment Committee in promoting European business in Japan