Andreas Swirin

Traffic acquisition and managing advertising campaigns on VK Ads, Telegram Ads, YouTube Event marketing: organizing and supporting participation in major industry events (CryptoSummit, BlockchainLaf, The Trends, etc.), including fieldwork (e.g., in Kazakhstan) Creation and A/B testing of ad creatives Franchise marketing development and support Market and competitor analysis CRM and analytics: working with Roistat and amoCRM, building custom dashboards

From Jun 2024 to Jan 2025, led the Precious Metals Division in the Investment Department. Launched sales of small gold bars in flagship stores via partnerships with Solid Bank. Handled agency agreements, investor relations (~280 contacts), pricing, over-the-counter transactions, and worked with digital assets on the Token platform.

Worked in the Marketing and Advertising Department (Feb 2023 – Jun 2024) at T-M LLC (part of Goldex Group). Responsibilities included managing company presence on marketplaces (Avito, YULA, CIAN, Yandex Market), Telegram, VK, and YouTube; developing content plans and supervising visual content. Played a key role in launching the secondhand gold jewelry sales channel: market research, pricing, macro photography, and direct sales. Represented the company at major industry events.

Master's program at MGIMO University focused on digital marketing tools, consumer behavior, brand communications, and sector-specific marketing strategies. Courses covered e-commerce, online analytics, social media marketing, and project work in digital business environments.

The Faculty of Applied Economics and Commerce at MGIMO University offers a practice-oriented program that combines economics, international trade, and business management. Core subjects included: - International Trade and Economic Relations - Marketing and Sales Management - Commercial Law and Business Negotiations - Financial Accounting and Analysis - E-commerce and Digital Technologies in Business - Supply Chain and Logistics Management