Bruno Mitrović

A digital growth consultancy firm that is focused on a strategic approach to digital business and marketing activities. Role: SEO consultant delivering full-cycle strategy. Expertise: on-site, technical & off-site SEO, strategic client consultation, and in-depth audits. I leverage competitive analysis and web analytics (GA/GTM) for conversion optimization (CRO). Focused on pioneering future-ready strategies in AI & Generative Engine Optimization (GEO) to master the evolving search landscape.

As Web Analytics & Optimization Manager within Degordian's Performance Marketing team, I specialized in driving client growth through data. I leveraged advanced web analytics (GA, GTM, HotJar) to identify opportunities and inform strategy. My core responsibilities included executing comprehensive SEO (on-site, technical, off-site) and leading Conversion Rate Optimization (CRO) initiatives to enhance user experience and improve key performance metrics for a diverse portfolio of agency clients.

As an eCommerce Marketing Specialist at Inchoo, I was dedicated to helping merchants grow their online businesses. My role centered on managing the full lifecycle of PPC campaigns on Google and Microsoft Ads, from strategic keyword and competitor research to hands-on optimization and client reporting. I also executed SEO tasks and managed content on eCommerce platforms like Magento, Shopify and WordPress and using a full suite of analytics tools (GA, GSC, SEMRush).

As a online marketing associate at NTH Group, a global leader in mobile technology, I managed and executed digital strategies for a diverse portfolio of internal projects and sister companies. My work included supporting key ventures like the mobile advertising network, ClickAttack. I was responsible for driving organic growth through comprehensive SEO (on-page & off-page), managing content in WordPress, building professional communities via social media, and executing targeted email marketing campaigns.

As a member of the Mixeta Media Association, I took a role in managing and growing Mixeta.net, a prominent music and popular culture portal, which started as a student project. I led community management, while also coordinating the volunteer team. My responsibilities covered the full content lifecycle, from copywriting and creation to web editing in WordPress. Other responsibilities included executing SEO strategies, running promotional ads, analyzing performance and managing site ad monetization.

Cultural Studies Master's Degree - Cultural Management Master thesis: "The impact of Digital Marketing on changes in the Music Industry"