Andreas Thanner

• Data- and science-based creation of marketing campaigns for new product releases among all advertising platforms including coordination and planning of content creation • Customer-centered product development and coordination of all involved stakeholders within agile processes • Defining product roadmaps, customer journeys, and personas to provide a clear vision of product releases • Conceptualization (Mock-Up creation) of landing pages for specific products in close cooperation with designers

• Assistance of the management team in marketing tasks e.g. creation of presentation material, newsletter, LinkedIn postings, and blog articles • Further development of the company website (WordPress) as well as monitoring of the web shop (Woo-Commerce) • Maintenance of website/web shop and social media platforms • Planning of cultural journeys and workshops

• Visual content creation based on customer personas as well as trend and market analyses (commercials and editorials) • Working on process optimizations for the content creation team in the course of reaching OKRs • Working on A/B testings for new web shop formats

• Ideen ndung, Moodboarderstellung • Kollektionsentwicklung • Entwurf und Realisierung

- Entwurfskonzept - Umsetzung - Ästhetische Praxis (künstlerische Bildung) - Theorie (Marketing und Soziologie, Modegeschichte, Designrecht)

Hauptfächer: Bekleidungstechnik Textiltechnologie Schnitt BWL & Rechnungswesen