Andrey Krasnov

Responsibilities • Development of commercial strategy • Distribution model redesign • Integration of Sales, Product & Trade Marketing • Implementation of reporting and forecasting framework • Structural and leadership decisions in resource-constrained environment Results • Revenue growth +24.6% • Established sustainable sales architecture • Increased P&L transparency and cash-flow predictability • Reduced dependency on individual markets and clients • Expanded partner ecosystem across Europe and Middle

Key Responsibilities • Commercial architecture redesign (channels, structure, KPI framework) • CRM implementation and process-driven sales management • Enhancement of cash-flow predictability • Reduction of client concentration risks Results • Revenue growth: +33% (2023), +6.3% (2024), +4.2% (2025) • Significant operating profit and gross margin improvement • Strengthened P&L governance • Reduced dependency on key managers and clients • Established structured commercial reporting for shareholder

Key Responsibilities • Federal dealer network management • Financial target delivery • Coordination with European HQ Results • Market share growth from 3.5% to 9% • Expansion to 200+ active partners • Development of 400 certified service centers • Market entry into Kazakhstan and Belarus