Andrey Zhigalov
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Andrey Zhigalov
Here I act as a digital experience designer driven by data. Development and implementation of digital marketing strategies for Dr. Oetker products: - Baking ingredients and dessets (37 SKUs) - Frozen Pizza (18 SKUs) - Dr. Oetker Professional (8 SKUs) - support of own media - SMM, Baking Academy; - mediaplanning and buying; - customer journey mapping; experience and engagement management; - localization of global digital transformation processes
- 1 year and 1 month, Feb 2021 - Feb 2022
Digital manager (Special projects)
Mindshare (Group M)
Sales, creation and management of digital special projects. Key clients - Procter & Gamble, Volkswagen - SMM - web and app production
- 1 year and 10 months, Feb 2013 - Nov 2014
Head of digital special projects department
Starlink (vivaki)
As the digital special projects lead of the agency I used to ideate, sale and manage all special projects of the agency. Special project is idea + production + promotion. Clients: - Miratorg - BinBank - ASUS - Orimi Trade - Storck - Wargaming - Zolla Responsibilities: - Development of digital marketing strategies - Ideation process - Formation of projects mechanics - Mediaplanning - forecasts and KPIs formation - Presentations and sales process - Campaign management
- 1 year and 7 months, Aug 2011 - Feb 2013
Digital Marketing Manager
ZenithOptimedia
Ausbildung von Andrey Zhigalov
- 4 years and 6 months, Sep 2007 - Feb 2012
Economics and law
Moscow State Linguistic University
- 4 years and 9 months, Sep 2006 - May 2011
Economics and law
MSLU
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