Andrey Zhigalov
Angestellt, Digital Manager, Dr. August Oetker Nahrungsmittel KG
Moscow, Russische Föderation
Werdegang
Berufserfahrung von Andrey Zhigalov
Here I act as a digital experience designer driven by data. Development and implementation of digital marketing strategies for Dr. Oetker products: - Baking ingredients and dessets (37 SKUs) - Frozen Pizza (18 SKUs) - Dr. Oetker Professional (8 SKUs) - support of own media - SMM, Baking Academy; - mediaplanning and buying; - customer journey mapping; experience and engagement management; - localization of global digital transformation processes
1 Jahr und 1 Monat, Feb. 2021 - Feb. 2022
Digital manager (Special projects)
Mindshare (Group M)
Sales, creation and management of digital special projects. Key clients - Procter & Gamble, Volkswagen - SMM - web and app production
1 Jahr und 10 Monate, Feb. 2013 - Nov. 2014
Head of digital special projects department
Starlink (vivaki)
As the digital special projects lead of the agency I used to ideate, sale and manage all special projects of the agency. Special project is idea + production + promotion. Clients: - Miratorg - BinBank - ASUS - Orimi Trade - Storck - Wargaming - Zolla Responsibilities: - Development of digital marketing strategies - Ideation process - Formation of projects mechanics - Mediaplanning - forecasts and KPIs formation - Presentations and sales process - Campaign management
1 Jahr und 7 Monate, Aug. 2011 - Feb. 2013
Digital Marketing Manager
ZenithOptimedia
Ausbildung von Andrey Zhigalov
4 Jahre und 6 Monate, Sep. 2007 - Feb. 2012
Economics and law
Moscow State Linguistic University
4 Jahre und 9 Monate, Sep. 2006 - Mai 2011
Economics and law
MSLU