Andy Carvell

At Phiture, we help apps grow. We provide a range of strategic consulting services and hands-on help to companies who want to build an active user base for their mobile products. We help global brands build a coherent growth strategy and become a mobile 1st business. Specialities include strategic consulting, coaching, organic + paid acquisition, user retention and monetization (inc. subscription revenue optimization), as well as analytics, data-science, creative and localization support in all markets.

Defining and executing mobile strategy for the coolest social audio platform in existence.

Early-stage startup in the social recommendation sector, building next-generation product discovery services

Researching end-user buyer behaviour and loyalty in a CPA advertising context, forming the basis for my MBA thesis.

Delivering products and services to mobile videogame publishers, mobile operators, content aggregators and CMS providers. Duties included on-boarding new clients, technical pre-sales / sales engineering, turning market requirements into product feature specifications, liason with internal development team and external contractors.

Provided a single point of contact within the studio for the global sales team, streamlined processes and oversaw an increase of 400% in the number of mobile game builds deployed to market over two years Launched and managed the ‘i-pub’ i-mode content portal (a pub-themed games site) on O2 in the UK; sourced and approved all site content, managed promotions and site refresh and coordinated feature development and testing. Owned and consistently delivered on customer commitments and SLAs

IOMO was a mobile games developer and publisher founded in 2000 and sold to Infospace Inc in 2004. Clients included Nokia, Vodafone, Telefonica, EA Mobile, O2, Disney and Sony Pictures. Developed, tested and released 8 mobile game titles (including TV and movie licenses) from concept through to final release, delivering every game on time and budget, building the IOMO brand and growing market share Designed, prototyped and implemented mobile technologies including Bluetooth Viral Install.

Developed embedded games, including 'Space Impact' for early Nokia handsets. Wrote API references and technical design documents. Integrated software technologies including high-score-sending and downloadable-content into games, creating new up-sell opportunities.

Marketing Economics Entrepreneurship Operations Management Organisational Behaviour Strategy Finance Dissertation on end-user loyalty in performance advertising / virtual currency monetisation context, studying social gamers attitudes and buyer behaviour.

Developed a Playstation 3D videogame for final-year project.