Angela Cruz-Vogl

• Develop and execute online growth strategy - customer offer, brand experience, commercial calendar, digital platform development for a Swiss luxury fashion brand • Collaborate with retail, buying and marketing teams to ensure cross-channel alignment • Full budget and P&L responsibility - online channel • Manage ECommerce team • Monitor and evaluate digital activities • Review legal eCommerce process on data privacy and accessibility • Coordinate with IT on data capture, customer segmentation and analysis

• Realization of Data Analytics PoCs and projects • Work with IT Team in defining business requirements and implementation of Data and Analytics Infrastructure • Responsible for website tracking and analytics • Support website development, optimization and integration of digital products / tools • Execution and optimization of SEA campaigns • Collaborate on Strategic Initiatives • Actively push for a data-driven organization • Support ongoing digital transformation of the organization • Deputy Team Lead

• Development and implementation of two business models • Used design thinking methodology and lean start-up approach • Designed and tested prototypes • Defined personas, customer journeys, user requirements and success metrics • Coordinated with technical agency on MVP development • Acquired and established collaborative relationships with partners • Devised marketing plan activities • MVP, precursor to GoGlobal Cockpit digital platform, 2022 Swiss Web Gold Award recipient, Public Value and Marketing

• Responsible for SEO, including technical implementation • Managed SEM and Social Media budgets and campaigns • Responsible for the on-lining of website projects • Trained internal and external editors on CMS usage and SEO • Administered back-end of content management system and mobile app • Oversaw translation process • Responsible for website statistics and analysis • Coordinated marketing activities with stakeholders • Deputy, Crossmedia Publishing Team

Managed web content on Accohotels.com and brand websites. Created multi-lingual newsletters and e-cards. Defined online marketing strategy and implemented action plans. Developed promotional campaigns on different distribution channels. Organized marketing actions with the Global Head Office and Swiss hotels. Analysed and evaluated key performance indicators. Optimized search engine marketing campaigns. Worked on budget forecasts. Coordinated with online distribution partners.

Coordinated RFPs/contracts for Swiss and international corporate key accounts. Provided training and support for sales database system and RFP handling to Swiss Sales Team. Managed Swiss MICE key accounts and client base. Handled client requests for conference and meetings in worldwide destinations. Formulated and executed Swiss MICE sales strategy, budget and action plan. Worked with marketing department on promotional strategies and actions. Worked as acting Key Account Manager.

Opened a new 189-room hotel and established operational procedures based on the international Starwood Hotels and Resorts standards. Responsible for the set-up of the Housekeeping department to include implementation of inventory controls, purchasing procedures and controls, in-house and off-premises laundry services. Developed training and coaching program for Housekeeping Staff. Coordinated tasks of Maintenance staff, Bell staff and outside labour.

Managed a team of 50 individuals. Directly involved in ensuring rooms quality and maintenance of all public areas, back of the house and Food & Beverage outlets. Provided coaching and on-going training of staff and performance evaluations. Responsible for control of inventories and handled purchasing of department’s supplies. Ensured proper scheduling of staff based on the operational requirements and budgeted labor hours.

In-charge of the Housekeeping Department of a 90-room hotel school. Responsible for planning, directing, controlling and organising all housekeeping activities. Dealt with purchasing of guest supplies and linens. Conducted lectures and practical training for Housekeeping students. Lecturer in Business Communication – Intermediate Level for multinational students, class size ranging from 15 – 25 students. Designed lesson plans for speechwriting, research methods, report writing, presentation skills.

Specialization in Human Resources

Emphasis in Television Production Courses in Art History