Maja Perkovic

Responsible for the Ecommerce&Digital Strategy, ensuring the targets for the acquisition&retention, responsible for sales target,management of online promotional incentives, planning email marketing campaigns, monitoring marketing automation,identifying digital content to support SEO, improve website conversion, optimize landing pages, and others OM activities (SEM,PPC,Affiliates), analyzing purchasing behavior, enabling customer segmentation,managing customer retention programs, Adobe & Google Analytics

analysis of competition, implement EDM strategy (marketing automation,consumer segmentation, loyal program),evaluation of email marketing campaigns, shop optimization in terms of quality assurance, usability analysis and increasing customer satisfaction, responsible for the social media, management of customer services, determine on pricing strategy, manage day-to-day activities(sorting rules, on site search optimization, A/B testing, content development),working together with OM team on SEO&SEM strategy

Implements advertising&marketing campaign,preparing marketing&advertising strategies, planning&concept development&execution of print and media campaigns,providing content for website, managing online& social advertising campaigns, responsible for email marketing (corel,dreamweaver), plans and implements marketing and public relations programs, writes&distributes press releases, plans&coordinate events including meetings, seminars, trade shows, use CRM system, maintaining and updating customer databases