Angelo Arpaia

• Development of new ideas and tailor-made strategies for online and social media marketing • Evaluation of different Marketing approaches and identification of optimization potential through in depth analysis • Project documentation and process optimization using suitable project management tools

• Market research to support the expansion of the company’s customer base • Competitor analysis to improve the company’s position in the market • Optimisation of the company’s website

• Feasibility study for the opening of Lavazza flagship stores across Europe • Researching for new locations in Italy, London, and Paris: cost analysis, review and planning the international roll-out at locations

• Scheduled Italian language courses for foreign students, supported both lecturers and delegates for training modules, working along with South American counterparts • Promoted Calabrian culture among Italian communities in South America