Aniko Lengyel

Strategic partner and consultant to clients, focuses on implementing value-added strategies, maximising client business opportunities to improve market share, driving new challenges. Responsible for acquiring new businesses internationally. Handled Clients: Tesco UK - THX for HU, CZ, SK, PL, Michelin - BFGoodrich tyres, all new business activities, pitches : international projects

Led clients’ advertising strategies, and an account team of 10+ professionals. Liaised with clients at a senior level on a daily basis. Promoted the expansion of business with existing clients, and generated new accounts. As the right hand of the CEO managed financial performance of the whole company. Handled Clients: Michelin for CEE, GE Lighting for EMEA, Pick, OTP Pension Fund, OTP Bank, VW Group: Audi/Skoda/Seat, Vision Express, Unilever: CRM program in HU, CZ, Kwizda, Zoo Budapest

Worked closely with clients to uncover business needs and objectives, craft appropriate strategies to generate new ideas to enhance client performance. Led all strategic planning, concept creation and message localization for local, regional and global clients. Handled Clients: PEPSI - Lays, Raiffeisen Bank, Sara Lee - Pickwick, Wrigley - Airwaves, Orbit, Winterfresh, Bayer - Aspirin, Saridon

Provides strategic and marketing leadership, crafts appropriate strategies, builds and grows client relationships, understands clients' business, generates new ideas to enhance client performance. Effectively manages a team of 4 marketing professionals and the financial performance of the team. Handled Clients: Peugeot, Kraft - Cote d’Or, L’Oréal - Vichy, Bongrain Group, MKB Bank, Sanofi-Aventis, Novartis, Panzani, New business activity – leader of the MKB and GenTeal (Novartis) pitch-winner group

Sphere of activity: regional and local (CEEMEA region, including CES) coordination and high integration of full advertising service, high and daily involvement in regional strategic planning (leadership) Handled Clients: Procter & Gamble - Wella Colorants and Styling for CEEMEA; Secret deo for Russia; Marquard Media Hungary – Éva magazine

Sphere of activity: integration of full advertising service, delivery of all advertising materials on national level, involvement in strategic planning, yearly planning and executions, everyday contact with client. Handled Client: McDonald’s

Handled Clients: Kraft Foods - 3Bit, Siesta, Merloni Electrodomesticciti - Indesit, Unilever - Dove, Baba, Kimberly Clark - Huggies, Fundamenta Lakáskassza (financial product)

Sphere of activity: integration of full advertising service, everyday contact with clients and international MCE co-ordination, involvement in strategic planning and executions, handling cost estimates and budget, monitoring and analyzing competitors' market situation, taking part in tenders. Handled Clients: Nestlé - Nescafé portfolio, Nesquik cacao powder and syrup; Cereal Partners Hungary - all cereal products; GlaxoSmithKline & Bayer - Levitra

BA (Honours) in Business Studies Degree; IAA Diploma in Marketing Communications