Caroline FAIDHERBE
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Caroline FAIDHERBE
- Current 7 years and 10 months, since Aug 2018
Global Head of Go-To-Market
Icebreaker Pure Merino GmbH, VF Corporation
- 3 years and 7 months, Jan 2015 - Jul 2018
Head of Marketing Europe
Icebreaker Pure Merino GmbH, VF Corporation
- 2 years and 5 months, Aug 2012 - Dec 2014
Global Marketing Director, Global GTM
adidas AG
Lead the overall global ranging strategy for the adidas Originals Global Foundation Range and ensure implementation across all market and channels. Build a world class cross-channel merchandising practice globally in order to increase efficiency and profitability.
- 1 year and 8 months, Jan 2011 - Aug 2012
Account Marketing Director, Global Marketing
adidas AG
Build a brand new team of 5 individuals in 2 locations (Germany and the Netherlands). Lead the merchandising process for an account specific range build. Lead and develop the account specific brand marketing plan. Developed and launched with success 7 TV commercial. Implemented new Retail Concept and a new Digital platform.
- 4 years and 8 months, May 2006 - Dec 2010
Senior Buyer Retail EMEA
adidas AG
Set up a Merchandising/Buying team and Process for the newly created centralized Department in charge of all Concept Stores and E-commerce across Europe. Maximize sales, profits and brand equity for the European Retail organization by selecting products fitting shopper needs and delivering targeted margin within a given Buying and Markdown Budget.
- 2 years and 9 months, Aug 2003 - Apr 2006
Product Manager & Key Account Manager
adidas AG
Develop and implement product strategies inline with the overall brand strategy for the biggest lifestyle accounts across Western Europe, including the creation of Account Exclusives lines. Create a Global Footwear collection from both an image and commercial point of view in close collaboration with music Artist Missy Elliott.
Ausbildung von Caroline FAIDHERBE
- 1 year, Jan 2001 - Dec 2001
International Business and Marketing
Master Degree - Technikon Natal, Durban, South Africa
- 4 years and 4 months, Sep 1997 - Dec 2001
International Business and Marketing
Master Degree - ESC Rennes International Business School
- 1 year and 11 months, Sep 1995 - Jul 1997
College for Business Studies post Baccalaureat - Lycée Montaigne - Paris.
Sprachen
German
B1-B2 (Gute Kenntnisse)
English
C1 (Fließend)
French
C2 (Verhandlungssicher / Muttersprachlich)
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