Anissa Heddouche

International Crystal & Classic Segment communication plan and content strategy for all business segments Inspirational and education communication materials development from concept idea to realization Social Media, Applications and Corporate Branding content point of contact Creative Direction, Product & Applications Management, PR, Online, Trend, Markets and channels owners as well as external partners continuous close cooperation Monthly shootings coordination

• Media management & new TV ad creation and production • Market insight and brand performance analysis (IRI, Kantar, IPSOS, etc.) • Yearly loyalty program development • Innovation and packaging improvement • Positioning and brand product mix consistency • Event planning • Marketing budget management

• Executing the European trade marketing strategy • Developing and monitoring European communication plans according to product launches • Executing the marketing rollout plans for major key accounts (Foot Locker, Intersport, Amazon, etc.) • Creation of new marketing and digital contents (shootings briefs and guidelines) • Organizing European brand events • Executing social media and influencer strategy

Transcriptions & translations of different interviews realized in Paris with different types of customers on customer relationship management for Hugo Boss and the characteristics of a loyalty program to be implemented.

• Collection books, leaflets and advertising materials development (product launch and merchandising plan) with communication and printing agencies for each season • Marketing and products presentations creation for our different channels (traditional retail, food stores, department stores, sports stores, mail order, factory outlets,..) for each season • Promotional and marketing plan elaboration

Representing the brand and providing client service and advice inside the luxurious watch brand stand in the World Watch and Jewellery Show, Basel World

• Ready-to-wear for men and women, leather goods, shoes and accessories in the brand world flagship store Avenue Montaigne • Merchandising and product placement strategy • Supply chain and stock management • Customer relationship management • Selling techniques adaptation in front of international customers

Master thesis topic: Generation Z impacts on influential marketing ; focus on the sportstyle trend: from luxury to streetwear