Anissa Heyse

I founded Growth Chamber as a full-service marketing outsourcing firm, while completing my MBA, moving to Switzerland and starting my family. We take responsibility for the complete marketing process at the project, division or firm level. We commercialize new products or revitalize mature products from strategic planning to compelling marketing campaign implementation. I benefit from ideas and strategies from work in many industries.

Responsible for development and execution of comprehensive marketing strategy including positioning, pricing, integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out market research and analysis.

Responsible for global product line marketing. Developed strategic and tactical marketing plans. Played an integral role in new product development activities. Identified customer requirements for current and future products by conducting market research supported by on-going customer interaction. Created marketing collateral (Brochures/flyers, product launch packages, seminars). Worked with new product development team members to define product specifications.

• Gained experience implementing pharmaceutical public relations campaigns • Learned brand evaluation and management strategies • Wrote press releases

• Wrote “Tech Dr.” article for biotechnology magazine • Answer technical questions relevant to Drug Discovery / Research and Development laboratories.

• Responsible for marketing the VWR Biotech product line in Canada • Accountable for Biotech product sales in Canada • Produced product launch packages, promotional flyers/brochures, customer seminars, web content • Trained and supported the VWR sales staff

Joint program with HSG