Anita Gong Chen

- Develop and implement marketing strategies and plans for Asia - Look for potential partners and negotiate contracts - Recruit affiliates and manage relationship with affiliate networks - Evaluation, analysis and acquisition of media buying campaigns - Monitoring and animation of principal social networks - Research, evaluation, organization and participation at events - Statistics and analyses - Newsletter - Press relations - Proof reading

My clients include Expedia, LateRooms, Hotels.com, Capital One, Talk Talk, AOL, Play.com… - Relationship management with clients and agencies - Initiate and implement strategies to grow the accounts - Plan incentive and promotion campaigns and ensure they are executed flawlessly - Ensure client retention is maximised by delivering custom tailored service to advertisers and making sure their objectives and expectations are met - Have regular meeting with clients and provide bespoke reporting - CRM

- Ensured products and promotions are up-to-date with the competitors and meet the needs and expectations of local markets. - Managed the relationship with local media agencies and product development companies; negotiated contracts. - Managed the Language team and Customer Service team to ensure the quality of the web site and services. - Affiliate management - Planned CRM schedule and deliver regular communication - Communicated with VIP customers and managed loyalty scheme