Anja Geiger

Advising and Consulting of matchmaking businesses, event creation and relaunching brands

Fully responsible for all KPIs related to these divisions; setting up and launching new strategies for these 3 areas including new product concept segmentation, developing new commercial relevant categories; new floor plans and visual merchandising guidelines; developing and setting up new successful team structures; building up and directing new brand portfolios across international and own brands; developing & managing the own brand collections for all 3 divisions.

Category Manager Lingerie, Nightwear & Swimwear, Women & Men @ Karstadt Warenhaus GmbH; Developing, Creating & Implementing the strategy of the Lingerie division Women & Men for Karstadt, including Private Label development & Sourcing; all in line with Karstadt's short and longterm strategy; Management and responsibility for the entire Buying within the Category

Triumph International Group, Bad Zurzach, Switzerland. Owned by families Spiesshofer & Braun. Intimate Apparel Company with turnover of CHF 2.0 billion and operations in 120 countries worldwide. Recruited to own & drive the Label & Category Brand Strategy across all 4Ps to sustainable and profitable growth in challenging economics and market conditions. Actual Business responsibility covers a yearly turnover worth CHF 65 million for Homewear and Swim-&Beachwear categories. Dir.leading of 4-person Team

Managed and held responsibility of the Intimate Apparel labels Classics, Miss Triumph and Performance & Lifestyle with a yearly turnover of CHF 200 million. Led a team of 3 direct reports and 5 indirect reports within Design & Development. Established & inititated re-vitalizing Business Plans for NOS-driven segments by cleaning-up existing ranges and freeing-up stock space for new product launches. Reduction of SKUs by 5% yoy. Build-up repositioning plan for youth label considering a new go-to-market plan

Inter-Triumph-Marketing GmbH, München, Germany Managed the brand Triumph Swim and Beachwear category and labels with a yearly turnover of around CHF 50 million. Led a team of 4 direct reports and 7 indirect reports within Design & Sourcing across Europe & Asia. Build-up highly commercial & focused range structure across all European markets. Reduction of component complexity for increased profitability and higher efficiency. Established outsourcing set-up and process across Design & Sourcing team.

Recruited to drive-in fashionability and highly focused Swimwear Range offer within EU and Eastern Europe. Led 2 person-team of direct reports. Reviewed and streamlined existing range offer of SMUs concepts down to one cohesive range. Delivered a SKU reduction of nearly 20%. Harmonized and Streamlined design & development centers from 5 to 2 key competence centers. Delivered one cohesive and comprehensive handwriting across the swim& beachwear collection. Reduction of marketing related expenses.

Schiesser Lifestyle GmbH, Aschaffenburg, Germany Division for Licensed Brands of Schiesser AG Recruited to drive and establish design, development & sourcing set-up and process aligned to define brand strategy of licensee partner and set business targets of licensee holder. Coordinated Inputs from license partners to sourcing partners in design & development, delivered range development from briefing to prototype and salesmen samples via sourcing partners from fabrics to finished goods.

Schiesser AG, Radolfzell, Germany Underwear brand with revenue of over 185 million €; owned by Delta Galil Group. Managed and Coordinated briefing inputs from Product Management and Design to deliver range offer based on targeted look&feel, material quality and product KPIs from retail selling prices profitable margin and on time and in full deliveries. Responsible for buying of full product concepts from prototype to delivery in warehouse meeting all quality and brand attributes.

Schiesser AG, Radolfzell, Germany Underwear brand with revenue of over 185 million €; owned by Delta Galil Group