Lara Dietrich

Responsible for greater part of Accessories business Plan, execute and evaluate stores adverts and events Continually evaluating merchandise selection and pricing in competition stores Develop and strengthen leadership skills by coaching and training Allocation Analyst

Identify and maximise business opportunities Analyse sales trends and anticipating consumer buying patterns Creation and execution of weekly shipping strategies for a 100 stores chain ‘On Order’ Management to create the best mix for the stores Evaluate in-store and competitors’ merchandise selections Close relationship with Buying to resolve merchandise problems and identify risks and growth opportunities

Organization of Fier Showroom during Berlin Fashion Week AW 2012 Covering shows and installation for the Fier Management Blog Customer Database Management

Prepared inventory, the store for opening/closing, visual merchandising Assisted customers Implemented and maintained e-commerce applications (blog and Facebook homepage)

Coordinated daily activities of global team members Conducted Web research and benchmarking for direct and services marketing programs Designed product presentations and assisted in the presentation

Negotiated with fashion magazines about the provision of merchandise Interacted with clients and media; handled requests and complaints Organized and managed the press lounge for Premium Exhibitions International Fashion Fair