Anja Horn

I lead the development and implementation of the digital marketing strategy for ‘Barilla’, the number one Pasta brand around the world, and world-leading crisp bread brand ‘Wasa’ in Central Europe (DACH, PL, CZ, SK). • Measure and report performance of all digital campaigns incl. E-Commerce, assessing results against set KPI’s. • Oversee strategic execution across all digital elements, providing actionable recommendations to enhance continuously campaign & content effectiveness.

Responsible for the co-development and implementation of marketing plans and activities, as well as the delivery of local product innovation projects in Germany for the market-leading crisp bread brand ‘Wasa’. • Planning & execution of launch programs for product innovations incl. media support. • Monthly market, category, competitor, consumer analysis. • Development of local ATL & BTL campaigns incl. TVC production. • Led NPD project, incl. P&L management.

Responsible for assisting the development and execution of POS marketing activities in German retail for market-leading pasta brand ‘Barilla’. • Co-development and execution of trade marketing strategy. • Communicative interface between sales, sales field and consumer marketing. • Monitoring and analysis of product distribution and shelf rotation. • Development and execution of shopper promotions and coupons. • Development of commercial displays, sales promotion material & sales documents.

Sales representative within assigned sales area for the market-leading brands ‘Barilla’ and ‘Wasa’ in the German retail outlets. • Ensured effective product distribution and appropriate visibility on shelves. • Sold in commercial displays and installed POS merchandising.

studentisches Praktikum im Vertrieb

Praktikant

Duales Studium

Dienstleistungsmanagement