Anke Riebel

Leading on program strategy and content strategy for the Finance audience. Program expert to build and lead on strategic programs (e.g. Intelligent Enterprise).

Led different marketing teams to high performance and successful team achievement in Marketing Programs.

Responsible for developing integrated Marketing Programs with focus on pipeline acceleration, targeted messaging, and demand driven offer development. Specialized in innovative offer types for demand acceleration.

Delivered comprehensive Marketing Programs and Campaigns for SME in Europe. Assignment included plan, build, execution and reporting responsibilities.

Led Strategic Marketing projects for Europe. Directly supporting the Executive Marketing team.

Responsible for planning, executing and tracking integrated Customer/CRM campaigns for awareness and demand generation