Ankit Mital

• Acquisitions - Grew Mobile App ecosystem: Instrumental in growing FabHotels daily app acquisitions from launch to 1 Million+ users. • Cross-industry Alliances: Devised cross industry partner offers program with brands like Dominos, Pizza Hut, Uber, Paytm, Amazon, Telcos, Banksetc. • Led Affiliate Campaigns – Handled over 50+ affiliates with huge budgets & with efficient spends across CPI/CPA/CPS models with FB, Google, top affiliates across the globe, adept in native, programmatic buying

• Responsible for Corporate Tie-ups, alliances in different domains, B2B activities. • Formulation of new marketing plans • Relationship building with National & International brand like Airtel, Makemytrip,Uber HCLetc. in order to get them on board for extensive co-branding activities.

1.End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. 2.Creation and execution of SMS and Email based marketing campaigns 3.Continuous review and active management of website and other online assets 4.Pulling out data from the database using SQL queries 5. Analysing and tracking customer behaviour through GA and other specialized tools

Project: Online Banking System • Designed an online banking system using JAVA and SQL under IBM India in 2013 • Working in a team of 3 members to deliver on the client’s requirement for the portal.

• Understand the marketing of products and services is an important aspect of any business. • Understanding markets, competitors, product portfolios and consumer behavior from an international perspective. • Learning about the latest developments in e-marketing strategies, advertising and media.

• Understanding of computing at different levels of abstraction including circuits and computer architecture, operating systems, algorithms and applications. • Ability to adapt established models, techniques, algorithms, Data structures, etc. for efficiently solving new problems.