Ann-Kathrin Macek

• Analysing and managing dedicated accounts to increase conversion rates and ROI • Developing individual digital strategies for business partners • Forecasting and data modelling • Managing divisional and cross-divisional sales and revenue projects • Coaching new hires in their professional development • Created brand awareness and increased market share of new product "Booking Suite" in the Swiss market

• Set-up of Reservations & Revenue department • Strengthened relationships with customers and business partners • Implemented a yielding structure and revenue strategy • Managed daily reservations business and revenue growth • Analysed markets and adjusted sales strategies • Calculated current and future budget

• Obtained experience in project management, HR, Sales & Marketing and IT • Developed Front Office department and standards • Trained Front Office Team of up to 10 employees • Deputised Front Office Manager • Handled reservations and developed E-commerce channels

• Gained insights in the tasks of a Sales & Marketing Manager • Planned and executing press and familiarization trips • Continued responsibilities as Personal Assistant to the CEO

• Supported the CEO through follow-ups and administrative tasks • Prepared business travel, meetings and negotiations • Assisted the Director of Sales & Marketing

Risk Management

British Law (additionally)