Anna Laura Rezende

Responsible for establishing and maintaining long-term relationship with current international clients and also developing new business opportunities. Duties also included: re-design of work processes within the International Department; analysis of feasibility and prices for international studies; coordination with the Operations and Product Marketing teams to design new projects and track studies in field.

Responsible for managing online survey projects for important clients from the market research sector. Main duties included: management & supervision of online fieldwork, sample planning for Spain, Portugal and LatAm countries, resolution of incidences from setup stage to delivery of the results, support to the International Account Managers in assessing project feasibility.

Member of the multidisciplinary research team of the Olympic Studies Centre of the UAB, collaborating with the design, execution and presentation of results of the following projects: - Olympic Education International Experiences - The Role of TOP Sponsors in the Promotion of Olympic Values - Women, Sports and Immigration - Broadcasting of the Beijing Olympic Summer Games 2008 - Female Sports showcase at Catalan public TV - Public Health Promotion at Mega Sport Events - Health & Olympics

Responsible to assist the International Relations Manager of the International Futvolei Federation with the development of the Brazilian sport Futvolei in Spain. Main duties included: design of sponsorship proposals, implementation of the institutional website, reformulation of official documents, presentation of the institution to potential partners, operational design and execution of sport events in Spain and development of the project “Futvolei World Cup”.

Responsible for strategic communication, sales campaigns and development of new business opportunities for a chain of Sports Nutrition shops. Duties also included: business process re-engineering, sales & consumer advising, negotiation with suppliers, training & supervision of the Sales Team and launching new stores.

Responsible for coordinating the Media-in-Mall area and for the implementation of Category Management in two supermarkets and one shopping mall. Duties included: analysis and design of merchandising proposals, coordination of merchandising activities within the stores, support to the Marketing department in communicating new concepts to clients & partners, development of new business opportunities, presentation of campaigns, etc.

Communication in a Digital Age

Olympic Studies

Strategic Marketing for Sports Industry

Marketing & Advertising