Anna Laura Rezende

Angestellt, Account Executive, respondi AG

München, Germany


• Strategic Account Management & Business Developm
Marketing & Advertising • Sport Business & Olympic


Professional experience for Anna Laura Rezende

  • Current 11 years and 1 month, since Sep 2012

    Account Executive

    respondi AG
  • 1 year and 11 months, Oct 2010 - Aug 2012

    International Account Manager


    Responsible for establishing and maintaining long-term relationship with current international clients and also developing new business opportunities. Duties also included: re-design of work processes within the International Department; analysis of feasibility and prices for international studies; coordination with the Operations and Product Marketing teams to design new projects and track studies in field.

  • 9 months, Feb 2010 - Oct 2010

    International Project Manager


    Responsible for managing online survey projects for important clients from the market research sector. Main duties included: management & supervision of online fieldwork, sample planning for Spain, Portugal and LatAm countries, resolution of incidences from setup stage to delivery of the results, support to the International Account Managers in assessing project feasibility.

  • 2 years and 6 months, Jul 2007 - Dec 2009

    Research Team Member

    Olympic Studies Centre CEO-UAB

    Member of the multidisciplinary research team of the Olympic Studies Centre of the UAB, collaborating with the design, execution and presentation of results of the following projects: - Olympic Education International Experiences - The Role of TOP Sponsors in the Promotion of Olympic Values - Women, Sports and Immigration - Broadcasting of the Beijing Olympic Summer Games 2008 - Female Sports showcase at Catalan public TV - Public Health Promotion at Mega Sport Events - Health & Olympics

  • 2 years and 2 months, Jun 2007 - Jul 2009

    Marketing Manager

    International Futvolei Federation FIFv

    Responsible to assist the International Relations Manager of the International Futvolei Federation with the development of the Brazilian sport Futvolei in Spain. Main duties included: design of sponsorship proposals, implementation of the institutional website, reformulation of official documents, presentation of the institution to potential partners, operational design and execution of sport events in Spain and development of the project “Futvolei World Cup”.

  • 2 years and 3 months, Apr 2004 - Jun 2006

    Marketing & Sales Manager

    Fonte da Saúde LTDA

    Responsible for strategic communication, sales campaigns and development of new business opportunities for a chain of Sports Nutrition shops. Duties also included: business process re-engineering, sales & consumer advising, negotiation with suppliers, training & supervision of the Sales Team and launching new stores.

  • 2 years and 7 months, Jun 2001 - Dec 2003

    Media-in-Mall Coordinator

    Zags Multshopping

    Responsible for coordinating the Media-in-Mall area and for the implementation of Category Management in two supermarkets and one shopping mall. Duties included: analysis and design of merchandising proposals, coordination of merchandising activities within the stores, support to the Marketing department in communicating new concepts to clients & partners, development of new business opportunities, presentation of campaigns, etc.

Educational background for Anna Laura Rezende

  • 1 year and 9 months, Jan 2010 - Sep 2011

    Social Communication

    Universitat Autonoma de Barcelona

    Communication in a Digital Age

  • 2008 - 2008

    Sports & Social Sciences

    International Olympic Academy

    Olympic Studies

  • 9 months, Oct 2006 - Jun 2007

    Sport Management

    Universitat de Barcelona

    Strategic Marketing for Sports Industry

  • 4 years, Jan 2000 - Dec 2003

    Social Communication

    Pontifícia Universidade Católica de Minas Gerais

    Marketing & Advertising


  • English


  • Spanish


  • Portuguese

    First language

  • German


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