Anna Eichhorn

I support creative agencies in the field of digital communication, advertising and marketing strategy. Agencies: Henne & Ordung | Aperto GmbH - An IBM Company | KemmlerKemmler | Scholz & Volkmer | FCB Health Europe | BUREAU Mario Lombardo Brands: Humboldt Forum Berlin | Staatliche Kunsthalle Karlsruhe | Kulturprojekte Berlin | BWI Innovation Management | Sandoz Pharmaceuticals | OLP by Marcol Health | Aldi Süd | Atelier Oblique | Volkswagen Commercial Vehicles | Mazda Motors Deutschland | Bentley Motors

Social Media & Account Manager at Mazda Motors Deutschland GmbH. Leading a creative team of strategists, content creators and designers to deliver high-impact social campaigns and amplify brand presence.

Acting as lead agency, managing client accounts, and delivering integrated communication campaigns and CRM marketing for Volkswagen Commercial Vehicles.

Client Relation & Administrative Support (Automotive Sector) Responsible for administrative operations and on-site coordination during major international automotive events. Managed client relation and logistical tasks for high-profile trade shows and test-drive events. Key Projects: Geneva International Motor Show (2014, 2015, 2016) Mondial de l'Automobile Paris (2014) IAA Frankfurt (2015) Annual Shareholder Meeting, Hannover (2015) Bordeaux Testdrives (2015)

Brand Development & Print Production Management Brand Building: Lead development and market positioning for Atelier Oblique. Print Management: Oversight and execution of high-end print publications for international brands including Esprit, s.Oliver, and Ace & Tate. Coordinated end-to-end production processes, ensuring brand consistency across all physical touchpoints.

Editorial Management: Content development and editing for premium lifestyle and luxury publications. Key Titles: KaDeWe Magazine, Sleek Magazine, and Wempe Magazine. Collaborated closely with creative direction to ensure a seamless integration of visual and editorial storytelling.

Koordination internationaler Schätzungsanfragen.

Entwicklung individueller Informationsangebote für den Online-Auftritt der Sendungen 37Grad und Mittagsmagazin. Sendungsbegleitende Artikel und Buchrezensionen.

Organisation und Marketing des "Berliner Europafestivals" anlässlich der Einweihung des international ausgerichteten Stadtkunstprojektes "Pfad der Visionäre".

Work and Study Program

Entwicklung von Marketingstrategien und Öffentlichkeitsarbeit für das Festival des Mittel- und Osteuropäischen Films – GoEast.

Gender Politics in Contemporary Art