Anna Kosalimova

• User acquisition campaigns (both desktop and mobile platforms) with a focus on performance marketing meeting and exceeded ROI goals. • Budget planning on country and partner level. • Game stakeholder for Goodgame Empire (Desktop) and Sunny Smash (Mobile). • Conversion funnel of the user journey, A/B testing and analysis to improve eCPM for active campaigns. • Building and developing core relationships with external partners. • Partner search for desktop and mobile games

• Account manager of Bipoint GmbH, InnoGames GmbH, Westwing Home & Living GmbH, Zalando SE, Lesara GmbH, Frontline Digital GmbH (Parwise.de), Brille24 GmbH, NEW YORKER Group-Services International GmbH & Co. KG, Riedel Reisen GmbH campaigns.

• Media planning online marketing campaign with the focus on the user acquisition on the Russian market. • Performance marketing campaigns on CPM, CPC, CPL basis with ROI monitoring against targets. • Gained new targeting learning for the company based on the targeting tests conducted at (target.my.com – Mail.ru group). • Briefed creative concepts and conducted A/B tests

• Weekly monitored and analyzed price fluctuations on the market and its influence on the sales plan fulfillment. • Developed price agreement with the plants based on the market situation. • Market capacity calculation and market share of our company on we quarterly basis. • Assisted in developing and implementing CRM system with a following task of controlling sales manager’s work. • Developed Qlikview reports and integrated them into daily a company performance monitoring process of all departments