Anna Smolin

1.international new business with focus on developing the markets in Germany, Eastern Europe and French speaking countries 2.solution selling and creating of new business opportunities together with the customers 3.initiation and conception of a networking events for gaining new leads and increasing loyalty of account customers 4.analysing customer needs and providing input to marketing and product department 5.organisation of the international trade fairs with the goal of meeting new clients, partners

1. presented to executive board the relevance of b2b brand and provided ideas for developing a branding strategy 2. established a structured customer mapping which led to a general improvement of stakeholders relations 3. actively contributed in organising a “Customer Satisfaction Seminar“ 4. developed an efficient tool for quarterly market forecast, helping seniors in developing product strategies

1. monitored the workflow and deadlines with the help of setting timelines and priorities for the German and Polish teams on the project 2. provided support for implementation of the project and presented its progress to the managing team 3. worked cooperatively with procurement and production

1. developed, coordinated and led technical trainings in German, English and Polish for 30 people 2. designed and successfully launched an efficient communication tool between firm’s international locations 3. performed as a liaison between Polish and German boards for better communication, around 100 people

1. created technical and commercial offers for promotion on Point-of-Sales 2. prepared marketing support and organised training sessions 3. conducted professional presentations to prospective clients

Marketing B2B Marketing Thesis: "The Relevance of b2b brand management and ingredient branding as a successful b2b brand strategy"