Annalena Bodenbach

• Leading multidisciplinary teams across Consent Management, Analytics & Tracking, User Research & UX/UI Design • Managing and developing cross-functional teams focused on delivering seamless digital customer experiences • Development of scalable tracking concepts, analytics integrations and consent management solutions • Introducing and establishing Service Design methodologies across the organization and embedding them within corporate structure

• Leading a Product Management organization for multiple international eCommerce brands and platforms • Managing and developing a team of Product Managers, UX/UI, IT Operations, Project Management & A/B Testing with focus on leadership and performance development • Driving group-wide digital product strategy and portfolio prioritization • Establishing scalable OKR frameworks and agile operating models • Supporting budget planning, vendor management and contract negotiations

• Managing strategic product initiatives across multiple digital brands • Ownership of central roadmap planning and prioritization processes • KPI- and A/B test-based optimization initiatives • Leading projects e.g. Click & Collect, website redesign, CMS & Scayle migration

Combining all product-related shop components and streamline the product presentation as well as ensuring that the "Find & Select" process is as convenient, intuitive and user-friendly as possible

Supporting developement teams using agile working methods (SCRUM). Inspecting and evaluating product progress through each iteration. Specify business requirements and prioritization of user stories as well as defining goals and visions to anticipate the business needs. Communication among global and local stakeholders for country roll-outs and linking between stakeholder groups and teams.

Supporting Product Owners and Business Analysts in development project as well as in workshops thematising Product Strategies, Story Mapping or Agile Inceptions.