Anne-Sophie Füller

- Assignment for Kneipp in Spain to support growth of business and brand awareness - Management of international projects for the expansion of the brand in Spain - Product management: identification of opportunities through market studies and launch of new products (product lifecycle management) - Build sales and marketing strategy in cooperation with local distributor and local implementation - Support local team in marketing campaign and local trainings

- Supervision of the sales and turnover development of a defined country portfolio (Southern Europe: Spain, Italy): assist business partners to design efficient distributing strategies for customers - Product Management (incl. marketability examinations) - Order and shipping processing, price and conditions calculation - Customer (distribution partners) and Country acquisition: identification of new business opportunities - Contribution to commercial and product related contract elaborations

- Reception, tracking and invoicing of purchase orders for the F&B retail industry - Customer care (internal and external) - Creation of Credit/Debit Notes - Coordination of promotional material: creation of sample tickets, monitoring of inventory levels, coordination of deliveries - Implementation of measures in order to align to the EU Food Information Regulation # 1169/2011

• Planning, preparation, execution and monitoring of online sales promotion • Support for new customer acquisitions, sales support (reporting, mailings, sales data administration) • Price calculations • Event Management: Organization and implementation of events (B2B events, Bar Convent Berlin 2014) Projects: - Analysis of online retailers for wines and spirits in order to increase the product offer and gain new customers - Creation of an e-shop (creative brief, strategic implementation, etc.)

• In charge of a portfolio of 50 customers (national and global key accounts) • Order fulfillment throughout SAP (2.5 million USD/month) • Creation of Credit/Debit Notes and NC Projects: - Implementation of the Customer Care Strategy (NAFTA region) in Mexico in order to enhance the customer service and make the role of CCRs more' strategic and less operational (process automation) - Enhancement and monthly monitoring of the KPIs' (Delivery Reliability: increase from 70% to 90%)

• Monitoring of daily shipment status (import and export from/to USA and Germany) • Preparation of all necessary documents for shipments in compliance with custom laws • Participation in request for bids (with Mexican governments) • Customer service: issue of warranties, notification of expiration and renewal of contracts • Participation and organization of the stand at the Expo Seguridad, Querétaro (2010)

Digital Marketing, Luxury Fashion Strategic Marketing, Branding Wine & Spirits, Luxury Food Marketing

Double Degree France/Mexico Specialization: Marketing