Anne Findeisen

Inklusion. Inklusive Sportangebote. Was bedeutet das eigentlich? Und wo können Menschen mit und ohne Behinderung zusammen Sport machen? Die Herausforderung ist klar: ein gesellschaftsrelevantes Thema sichtbar zu machen! Gefördert von der Aktion Mensch will das Inklusionsprojekt "miss - Mehr Inklusion im Sport in Sachsen" mehr inklusive Sportangebote schaffen, vorhandene Angebote für Menschen mit Behinderung sichtbar machen, Aufklärungsarbeit leisten, sensibilisieren, qualifizieren und vernetzen.

Project team “Paulaner Beach Days” - Location and area analysis for potential new event locations in 2018, - Research for various promotion and marketing activation for the year 2018, - Conceptual design of the marketing mix of the Paulaner Beach Days for 2018, - Organization and preparation of events 2018, - Project assistance

Master thesis (Brand Communication I Horizontal Concepts I Sustainability) Working title: How do consumers want to be addressed regarding sustainable apparel on e-commerce? - Empirical analysis to improve communication surrounding products made of recycled polyester”, thesis grade: 1.3

promotion for different brands: Volkswagen, BMW, Suzuki, Sportscheck, Bacardi, Telekom, Philip Morris, Ferrero, Red Bull, San Daniele, Grana Padano, Sony, E-Plus trade fairs: IFA, Games Com, IAA, AMI, Cebit, Euronics

- Representing adidas to the consumer during events and as running expert at trade fares (half marathon) to drive brand engagement - Supporting the project team in the execution of project-related operations during internal adidas events like ctc Summit Western Europe, Global Sports Marketing Meeting Berlin, Half Marathon Berlin

Project Assistant at Sofistiq International, Leipzig/Germany ⋅ Project management and market research study for Ledvance to help them establish a strong position on the market ⋅ Empirical study for “Sächsische Ärzteversorgung” to create a better management training by using Repertory Grid as interview technique

Chair of Marketing, with focus on E-Commerce and Cross-Media Management, Leipzig/Germany ⋅ Conducting research and analysis in the field of sustainable marketing, providing presentations and reports ⋅ Assisting Dr. Anja Buerke in conducting research for her dissertation “Sustainability and consumer confusion at the point of sale”

Assisting the project manager in organizing events and meetings, planning and accomplishing project-related operations and daily business tasks ⋅ Supervising a team of 12 interns at Bread & Butter Berlin (PUMA booth)

- I assisted the team in preparing the PUMA golf event for their sponsors. - I helped to arrange the supporting program in Pamplona/Spain, Debrecén/Hungary and Vienna/Austria for sponsors who travelled with the sports club to the Champions League matches abroad. - I supervised their sponsors in Vienna and Oslo.

Business Communication, Business Ethics, Organizational Behavior

Master thesis in collaboration with adidas (Brand Communications/ Sustainability) Working title: How do consumers want to be addressed regarding sustainable apparel on e-commerce? - Empirical analysis to improve communication surrounding products made of recycled polyester”, thesis grade: 1.3

Bachelor thesis: “Recommendation on the placement of cross-border cycling trail “Karlsroute” using a benchmark analysis in cycling tourism” ⋅ Thesis grade: 1.6